Africa : Big Tobacco targets schools
This regional report exposes the multiple marketing strategies used by the tobacco industry to target children around schools in African countries, including, but not limited to, sale of single sticks, display on the counter, display behind the counter, tobacco product advertisements on windows or doors of sale points.

BIG TOBACCO TINY TARGETS: TOBACCO INDUSTRY TARGETS SCHOOLS IN AFRICA

With a view to monitoring, countering and discrediting the tobacco industry and building support for tobacco control in Africa, ATCA implemented the Tobacco Industry Accountability project in partnership with the Campaign for Tobacco Free Kids (CTFK) and its country partners in five African countries namely Benin, Burkina-Faso, Cameroon, Nigeria and Uganda.
The first campaign in this project aimed at exposing tobacco industry marketing strategies targeting children around schools in Africa. A specific report has been published for each target country, followed by a regional report.
Some highlights of the regional report are:

KEY FINDINGS

• There are several types of tobacco sale outlets in a radius of 100 meters around the schools surveyed in the 5 target countries, including convenience stores/groceries, supermarkets, coffee shops, permanent or temporary kiosks and push carts.
• BAT, PMI and other tobacco companies use a multi-channel approach to advertise cigarettes around schools. These include posters, advertisements on structures or buildings, umbrellas, windows and doors of stores and their sidewalks.
• Cigarettes are sold around schools mostly in the form of single cigarettes. They are also available in packs of less than 20.
• In all the target countries, promotional activities are carried out in stores around schools. These include the display of cigarettes on and behind the counter and display of non-tobacco products such as sweets and snacks together with cigarettes.
• Many of the marketing activities being carried out by BAT and PMI around schools targeting children are being undertaken in violation of existing national laws.

KEY FACTS:

• Studies show that tobacco advertising and sales around schools affects children’s attitudes about tobacco and encourages children to smoke.
• The codes of conduct of BA and PMI promise not to market tobacco products to minors.
• Previously secret internal tobacco industry documents publicly released as a result of U.S. litigation settlements show that tobacco companies have purposefully targeted students and directed their advertising and promotions to stores near schools.

RECOMMENDATIONS

African government authorities must protect our children from the tactics of the tobacco companies. We are calling on our governments and policymakers to:
1. Enforce existing legislation governing tobacco advertising, promotion and sale.
2. Enact comprehensive laws that are compliant to the World Health Organisation Framework Convention on Tobacco Control

Download:
The full report
Fact sheet
Pictures of egregious tactics used by tobacco companies
Press release

Country reports

- Benin
- Burkina Faso
- Cameroon
- Uganda

 

Africa Investigates Kenya Lighting Up.

SEPARATION OF SMOKERS AND NON-SMOKERS WITHIN THE SAME AIRSPACE IS INEFFECTIVE.


Simply separating smokers and non-smokers within the same air space, absent any floor-to-ceiling barriers, does not eliminate – and in many cases even does not reduce – non-smokers exposure to second-hand smoke.

Protection from exposure to second-hand tobacco smoke. Policy recommendations, WHO