Towards a Smokefree Generation
A Tobacco Control Plan for England
The UK has made great strides in reducing the harmscaused by smoking, the leading cause of preventable illness and premature death in England.
Since the previous Tobacco Control Plan, smoking prevalence has substantially reduced; from 20.2% of adults smoking at the start of the plan to just 15.5% now, the lowest level since records began.
This achievement has been reached through world-leading public health measures. During the period of the last plan, we built on the legislation which curbed advertising and established smokefree places to introduce new measures such as larger and more prominent graphic health warnings, a ban on both proxy purchasing and smoking in cars with children, and standardised packaging. The UK now has comprehensive tobacco control legislation which is the envy of the world.