Expose Tobacco Industry Manipulation, Save the Next Generation - A World No Tobacco Day 2020 Global Media Competition
The GGTC, a partner in STOP, is organizing a global media competition to raise awareness about the tobacco industry interference and empower the youth and development sector in countering the deceptions and misleading information propagated by the tobacco industry. The materials collected from the competition should form part of a publicly accessible library/database from which advocates can draw from for purposes of dissemination.
About the competition
From 28 April to 20 May 2020, the Global Center for Good Governance in Tobacco Control (GGTC), a partner in STOP (Stopping Tobacco Organizations and Products), will organize its first Global Media Competition “Expose Tobacco Industry Manipulation, Save the Next Generation” to seek compelling visual designs that portray the dangers of tobacco industry manipulation. The competition builds upon the theme for the World Health Organization’s World No Tobacco Day: “Protecting youth from industry manipulation and preventing them from tobacco and nicotine use.” Along with its partner organizations, the competition hopes to reach and invite more people across all ages, especially the youth, to participate in this important initiative to raise awareness about Article 5.3 and make the tobacco industry accountable for its actions.
• Graphic Interchange Format (GIF)
• Digital sticker
• Short video
Entries from all parts of the world that are written in English are most welcome. However, entries written using the national languages Hindi, Indonesian, Bengali, Pakistan, Vietnam, Filipino, Portuguese, Ukranian, and Spanish will also be accepted, provided that participants will supply the English translation.
Judges & Selection Criteria
The panel of judges is composed of experts in the field of tobacco control --including representatives from STOP partners, competition’s key and dissemination partners, and a number of guest judges coming from GGTC’s country partners. The guest judges will get to join the panel should there be substantial applications received using the national languages allowed by the competition. As soon as the submission ends on May 20, 2020, GGTC will send the shortlisted entries and a scoring sheet to help the judges determine the winners using the following criteria:
Relevance to the theme -The use of combined visuals and text to convey the theme.
• Quality of the content –The use of valid and accurate information presented in a visually pleasing and understandable manner.
• Creativity and originality -The use of original graphics, original editing of graphics, or design elements to convey the message.
• Overall impact -The emotional impact evoked by the material as influenced by its composition and presentation.
• Online voting results -The total number of votes/reactions gathered by the material using Facebook and Twitter.