World No Tobacco Day 2020: Protecting youth from industry manipulation and preventing them from tobacco and nicotine use
The 2020 edition of World No Tobacco Day will be commemorated under the theme: Protecting youth from industry manipulation and preventing them from tobacco and nicotine use.
This year’s commemoration will seek to:
- Debunk myths and expose manipulation tactics employed by the tobacco and nicotine industries, particularly marketing tactics targeted at youth, including through the introduction of new and novel products, flavours and other attractive features.
- Equip young people with knowledge about the tobacco and nicotine industries’ intentions and tactics to hook current and future generations on tobacco and nicotine products.
- Empower influencers (in pop culture, on social media, in the home, or in the classroom) to protect and defend youth and catalyze change by engaging them in the fight against Big Tobacco.
The world cannot afford another generation deceived by the lies of the tobacco and nicotine industry, which pretends to promote freedom of personal choice while really ensuring eternal profits – regardless of the millions of people that pay with their life each year.
This is an opportunity for tobacco control advocates to join efforts to sensitise the youth, and to ensure that traditional and more recent and innovative tobacco industry strategies to undermine implementation of the WHO FCTC and get our young people addicted to tobacco, are denounced and completely isolated.