Young People Are Tobacco Industry Targets

World No Tobacco Day 2020 was commemorated with focus on protecting the youth from tobacco industry manipulation and preventing them from tobacco and nicotine use. As part of activities to commemorate this day, ATCA supported journalists from its continental network of tobacco control media professionals to produce compelling investigative reports that expose, denounce and isolate tobacco industry tactics targeting young people.

Nine (9) journalists from national and regional media organisations across the continent produced thought-provoking investigative reports exposing key tactics of tobacco multinationals aimed at undermining the implementation of the World Health Organization’s Framework Convention on Tobacco Control (WHO FCTC), specifically targeting youth manipulation and initiation to smoking.

This handbook, which highlights those reports, is designed to inform the public on multiple initiatives undertaken by the tobacco industry to contravene conventional tobacco control policies and get young people addicted to tobacco products.


Africa Investigates Kenya Lighting Up.