FDA issues ban on RJ Reynolds menthol-flavoured vapes in USACTA
The FDA has granted approval for just 23 new tobacco-flavoured vaping devices under its rolling review of 26mn e-cigarettes. This commenced in 2020 and has yet to approve a single flavoured vape.
“If an application contained sufficient scientific evidence to meet the necessary public health standard, including a non-tobacco-flavoured product, we’d authorise the product,” said Matthew Farrelly, director of the FDA’s Center for Tobacco Products’ Office of Science. But BAT’s Wheaton took aim at the FDA for “[continuing] to allow the proliferation of youth-appealing vapour products [flavours] like cotton candy and peanut butter cookie which are flooding US retail shelves”. Earlier this year, the FDA issued enforcement orders allowing customs officials to seize shipments of Elf Bar/EB Design, Esco Bar and Breeze vaping products. It later sent warning letters to 189 retailers continuing to sell them and issued fines. But despite the FDA import ban, sales of Elf Bars, which have since been rebranded as EB Design vapes, were 18 per cent higher in the four-week period to September 23, compared with the same period last year.