Imperial Brands plans to turn Africa “from an unloved asset to a platform for future growth.”

Tobacco giant, Imperial Brands, at its annual shareholders meeting recently in the UK, announced its profits and plans for the next five years – these plans depict a bleak future for Africa. The tobacco multinational plans to turn Africa “from an unloved asset to a platform for future growth.”

According to Imperial Brands, tobacco sales are expected “to decline in most regions – except for Africa.” The tobacco giant states that in Africa, it has “leadership positions in four of our top five markets, thanks to strong brands and unparalleled route-to-market capabilities.” It adds that it has identified opportunities to drive growth through multiple levers in the region, where affordability is improving as incomes increase.

Get more information at the following link: https://atca-africa.org/africa-imperial-tobaccos-unloved-asset-to-a-platform-for-future-growth/.

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