29Aug
Cigarette advertising aggressively targets kids in low- and middle-income countries, a new study finds
The big idea The world’s largest multinational tobacco companies are advertising cigarettes to kids near playgrounds and schools in 42 majority low- and middle-income countries. That’s the key finding of our recently published paper. Through our on-the-ground data collection at 19,500 points of sale, we identified tobacco industry advertising and promotions demonstrating four common tactics. These include...
