As has been the case for the past few years, an Africa campaign is being prepared for the World No Tobacco Day 2022 edition. We are pleased to inform you that the campaign has been named “Clean up”.


The “Clean up” campaign is organized by ATCA, in collaboration with the Framework Convention Alliance (FCA), African Capacity Building Foundation (ACBF), Campaign for Tobacco-Free Kids, Centre for Tobacco Control in Africa (CTCA), Africa Centre for Tobacco Industry Monitoring and Policy Research (ATIM), Global Center for Good Governance in Tobacco Control (GGTC) and several ATCA member organisations.


Campaign Logo

Produced under the coordination of ATCA, the logo for this campaign is composed of the campaign name, the campaign slogans which are also the campaign hash tags, and a thoughtfully coloured map of Africa. Below is description of the entire logo:
Logo colours
  • The sky blue represents Africa’s skies which are heavily polluted by industrial transformation of tobacco products and the smoke that emanates from the consumption of tobacco products.
  • The navy blue represents Africa’s water lands which are heavily polluted by remnants of tobacco products.
  • The green represents Africa’s rich forests which the tobacco industry is destroying through deforestation to plant tobacco.
  • The light green represents Africa’s vegetation and the yellow represents the continent’s rich soil. Both are destroyed when tobacco farming occurs, and during tobacco curing.
Logo texts
  • “Clean up” is the name agreed upon by all partners for the campaign. The broom, generally known to be a household cleaning tool in Africa, is designed to replace the letter “l” in the word “Clean”.
  • Two hashtags are adopted for the campaign “#TobaccoIsTrash” and “#TrashIt”. They also serve as the key messages being vehiculated by the campaign.
Campaign Assets
Samples for face caps, t-shirts and other campaign collateral that members and partners can integrate for their campaigns have been produced. A standardised email signature that can be easily adopted by all is also being produced. We will provide details on these in the days ahead. These assets will be provided to you in the days ahead.

These assets can be downloaded here.


Weekly cleanup campaigns

For World No Tobacco Day 2022, African regional are calling on everyone to (as may be feasible), organise or participate in campaigns to clean their streets off cigarettes butts. This is expected to be done on Saturdays. If you are interested in organising or participating in such a campaign, please reach out to us by email on


These cleanup campaigns are our own way of manifesting against the tobacco industry making the environment dirty and unhealthy. Actions on the field will feed online campaigns under the hashtags #TobaccoIsTrash and #TrashIt.