Tag - Marketing

Why Big Tobacco’s attempts to rehabilitate its image are so dangerous

In September, Imperial Tobacco Canada, the Canadian subsidiary of British American Tobacco, was awarded the “Great Place to Work” certification, one of the leading authorities on workplace culture. Since then, Imperial Tobacco Canada representatives have met with graduate students across the country, including at the University of Toronto’s Rotman School of Management, York University’s Schulich School of Business and McGill University’s...

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