Tag - Marlboro

How the tobacco industry uses sponsored content in major media outlets to shift public perception

Tobacco companies have used major news outlets including The Wall Street Journal and Washington Post to makeover their corporate image, spending millions on ads designed to reposition them as aligned with public health even though many publishers have policies in place prohibiting tobacco-sponsored content, according to Truth Initiative® research. The study found that PMI and Altria, the...

Big Tobacco asks regulator to convince people nicotine isn’t that bad

Marlboro cigarettes maker Altria Group wants to enlist an unlikely partner in convincing consumers that nicotine isn’t as bad as they think - its regulator. The company asked the US Food and Drug Administration to tackle misperceptions about nicotine as part of a proposed $US100 million ($130 million) advertising campaign to reduce the harm caused...