Tag - Truth Initiative

Smoking Still Hogs the Spotlight at the Oscars (Guest Column)

Has a cigarette ever saved the the world, stopped a zombie apocalypse, made the best-dressed list, or helped the hero and heroine live happily ever after? No … not ever. That is why it is cause for concern for Project Truth Initiative and other public health organizations to see tobacco continuing to play a supporting...

How the tobacco industry uses sponsored content in major media outlets to shift public perception

Tobacco companies have used major news outlets including The Wall Street Journal and Washington Post to makeover their corporate image, spending millions on ads designed to reposition them as aligned with public health even though many publishers have policies in place prohibiting tobacco-sponsored content, according to Truth Initiative® research. The study found that PMI and Altria, the...