26Feb
Tobacco giant bets £1bn on influencers to boost ‘more lung-friendly’ sales
As smoking falls out of fashion, BAT is pinning its hopes on younger users of e-cigarettes and nicotine pouches. Flashing an ice-white smile for her 50,000 followers on TikTok, a fresh-faced young woman pops a flavoured nicotine pouch into her mouth, as one of Pakistan’s most popular love songs plays in the background. More than 3,000...
