Tag - Tobacco Giant

Tobacco giant Philip Morris raises bid for respiratory drugmaker

Tobacco giant Philip Morris has raised its bid to buy respiratory drugmaker Vectura to more than £1bn. Vectura makes inhaled medicines and devices to treat respiratory illnesses such as asthma, and counts Novartis and GSK among its customers. The Marlboro cigarette maker increased its offer to £1.65 ($2.29) per share after US private equity firm Carlyle...

Tobacco giant bets £1bn on influencers to boost ‘more lung-friendly’ sales

As smoking falls out of fashion, BAT is pinning its hopes on younger users of e-cigarettes and nicotine pouches. Flashing an ice-white smile for her 50,000 followers on TikTok, a fresh-faced young woman pops a flavoured nicotine pouch into her mouth, as one of Pakistan’s most popular love songs plays in the background. More than 3,000...