Tag - TikTok

New products, old tricks? Concerns big tobacco is targeting youngsters

Last year the Spanish boyband Dvicio were riding high after their latest album topped the charts. The “boys” – by now all in their late 20s or early 30s – were the summer’s cover stars for Like!, a tween magazine. Despite the pandemic, the band were still touring Spain. But these were gigs with a...

Tobacco giant bets £1bn on influencers to boost ‘more lung-friendly’ sales

As smoking falls out of fashion, BAT is pinning its hopes on younger users of e-cigarettes and nicotine pouches. Flashing an ice-white smile for her 50,000 followers on TikTok, a fresh-faced young woman pops a flavoured nicotine pouch into her mouth, as one of Pakistan’s most popular love songs plays in the background. More than 3,000...