Tag - TikTok

Putting vapes in plain packaging ‘reduces their appeal to children’

Research has shown that the proportion of children vaping is on the rise, with many being influenced by social media sites including TikTok. Putting vapes in plain packaging reduces their appeal to children and could even stop them taking up vaping in the first place, a major new study has found. Researchers discovered that removing bright colours,...

New products, old tricks? Concerns big tobacco is targeting youngsters

Last year the Spanish boyband Dvicio were riding high after their latest album topped the charts. The “boys” – by now all in their late 20s or early 30s – were the summer’s cover stars for Like!, a tween magazine. Despite the pandemic, the band were still touring Spain. But these were gigs with a...

Tobacco giant bets £1bn on influencers to boost ‘more lung-friendly’ sales

As smoking falls out of fashion, BAT is pinning its hopes on younger users of e-cigarettes and nicotine pouches. Flashing an ice-white smile for her 50,000 followers on TikTok, a fresh-faced young woman pops a flavoured nicotine pouch into her mouth, as one of Pakistan’s most popular love songs plays in the background. More than 3,000...

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